How specific should a niche really be?

kaylee_r

2 months ago

I picked 'marketing prompts' as my niche and it feels too broad now that I'm actually writing listings. Should I narrow down to something like 'email subject lines for e-commerce' instead, even though that feels almost too small?

2 replies

Replies (2)

brookeonabudget·2 months ago

Narrower is usually better than it feels. 'Email subject lines for e-commerce' tells a buyer exactly what they're getting, 'marketing prompts' doesn't.

t_nguyen·2 months ago

I went too broad on my first attempt too and had almost no sales. Narrowed to resume bullet points specifically and it started moving.