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# The Pricing Strategy That Changed My Business

U 

Anonymous Hustler 

8 months ago

I used to set one price and forget it. Now I actively manage pricing and my revenue jumped 35%. Here's my approach: The Base Rate Formula Start with this calculation: \`\`\` (Monthly Rent + Utilities + Insurance) ÷ 20 nights = Minimum nightly rate \`\`\` Then add 20-30% for profit margin. That's your baseline. Dynamic Pricing Factors I adjust my base rate for: #Seasonal Adjustments \- Peak season (summer, holidays): +40-60% \- Shoulder season: Base rate \- Low season: -15-20% #Day of Week \- Friday/Saturday: +25-40% \- Sunday-Thursday: Base or -10% #Local Events I keep a calendar of: \- Concerts at nearby venues \- College football games \- Festivals and conferences \- Graduation weekends For big events, I increase rates 2-3x. People will pay! #Lead Time \- Last-minute (within 3 days): -10-15% \- 2+ weeks out: Full price \- 30+ days out: -5% Tools I Use PriceLabs ($20/month) - Automatically adjusts based on demand AirDNA - Research comparable listings Airbnb's Smart Pricing - Free but usually prices too low My Results | Metric | Before | After | |--------|--------|-------| | Avg nightly rate | $95 | $128 | | Occupancy | 65% | 72% | | Monthly revenue | $1,850 | $2,765 | What pricing tools or strategies work for you? 

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