Amazon FBA·
tips
5 things I wish I knew before starting private label
PR
PrivateLabelSara
8 months ago
Been doing private label for 2 years now and hit 6 figures last year. Here's what I wish someone told me at the start:
1. Your first product will probably fail (and that's okay)
My first 3 products flopped. Lost about $4k total. But those lessons were invaluable.
2. Supplier relationships matter more than price
I used to chase the cheapest quote. Now I pay slightly more for suppliers who communicate well and are reliable.
3. PPC is not optional
You cannot launch a product in 2024/2025 without a solid PPC strategy. Budget for it.
4. Reviews are everything
Get enrolled in Vine. Follow up with customers (within TOS). One bad review early can tank your product.
5. Differentiation > Competition
Don't try to compete on price with established sellers. Find a way to be different (bundle, better design, solve a specific problem).
Happy to answer questions!
1. Your first product will probably fail (and that's okay)
My first 3 products flopped. Lost about $4k total. But those lessons were invaluable.
2. Supplier relationships matter more than price
I used to chase the cheapest quote. Now I pay slightly more for suppliers who communicate well and are reliable.
3. PPC is not optional
You cannot launch a product in 2024/2025 without a solid PPC strategy. Budget for it.
4. Reviews are everything
Get enrolled in Vine. Follow up with customers (within TOS). One bad review early can tank your product.
5. Differentiation > Competition
Don't try to compete on price with established sellers. Find a way to be different (bundle, better design, solve a specific problem).
Happy to answer questions!
2 replies
Replies (2)
This is exactly what I needed to hear. Currently on product 1 and already seeing some struggles. Good to know that failure is part of the process. Question about PPC - what percentage of revenue do you typically budget for advertising on a new launch?
FB
Point 2 is underrated. Had a supplier ghost me mid-order once and it nearly killed that product line. Now I always have backup suppliers identified, even if I dont actively use them. The reliability premium is worth every penny.
Login to join the discussion