Amazon FBA·
newbie
UPC codes and brand registry - confused!
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Anonymous Hustler
5 months ago
Okay so I'm trying to list a product and Amazon is asking for a UPC code. But I've also read about Brand Registry and how you don't need UPCs if you have that?
Here's my confusion:
- Do I need to buy real GS1 UPCs or can I use cheaper ones?
- If I want to do private label, do I need a trademark first?
- How long does Brand Registry take to set up?
- Can I start selling while waiting for my trademark?
Sorry for all the questions, just trying to avoid any account issues down the road. I've heard horror stories about people getting suspended.
Here's my confusion:
- Do I need to buy real GS1 UPCs or can I use cheaper ones?
- If I want to do private label, do I need a trademark first?
- How long does Brand Registry take to set up?
- Can I start selling while waiting for my trademark?
Sorry for all the questions, just trying to avoid any account issues down the road. I've heard horror stories about people getting suspended.
5 replies
Replies (5)
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Anonymous Hustler·5 months ago
Always use GS1 UPCs. The cheap ones from eBay can cause major headaches down the line - Ive seen accounts get suspended over it. For Brand Registry, yes you need a trademark, but you can apply for one yourself through USPTO for about $250-350. Takes 8-12 months typically. You CAN sell while waiting, just use a GTIN exemption if needed.
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Anonymous Hustler·5 months ago
Replying to@Anonymous Hustler
Where do I apply for a code?
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Anonymous Hustler·5 months ago
Replying to@Anonymous Hustler
USPTO
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Anonymous Hustler·5 months ago
Adding to what Sara said - once you have your trademark application filed (not approved, just filed), you can actually apply for Brand Registry under the IP Accelerator program. Its faster but costs more since you use an Amazon-approved law firm. Worth it if you want to move quickly.
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Anonymous Hustler·5 months ago
Where do I apply for a UPC code?
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