--- title: "UPC codes and brand registry - confused! - Amazon FBA Hub | SideHustlr" description: "Okay so I'm trying to list a product and Amazon is asking for a UPC code. But I've also read about Brand Registry and how you don't need UPCs if you hav..." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "DiscussionForumPosting", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21", "url": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21", "headline": "UPC codes and brand registry - confused!", "text": "Okay so I'm trying to list a product and Amazon is asking for a UPC code. But I've also read about Brand Registry and how you don't need UPCs if you have that? Here's my confusion: - Do I need to buy real GS1 UPCs or can I use cheaper ones? - If I want to do private label, do I need a trademark f...", "datePublished": "2025-12-26T22:32:20.565622+00:00", "dateModified": "2026-01-10T16:03:49.151149+00:00", "inLanguage": "en", "author": { "@type": "Person", "name": "ArbitrageAndy", "url": "https://sidehustlr.ai/u/ArbitrageAndy" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 7 }, { "@type": "InteractionCounter", "interactionType": "https://schema.org/CommentAction", "userInteractionCount": 5 } ], "isPartOf": { "@type": "DiscussionForum", "name": "Amazon FBA Community Hub", "url": "https://sidehustlr.ai/hub/amazon-fba" }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21" }, "publisher": { "@type": "Organization", "name": "SideHustlr", "url": "https://sidehustlr.ai" }, "image": "https://auwlwdihpyweqjalfitu.supabase.co/storage/v1/object/public/side-hustle-logos/hdghr5hhep-1765237091999.jpg", "commentCount": 5, "comment": [ { "@type": "Comment", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21#comment-f16776ce-f4fa-41d5-8b21-df8b26c03ad6", "text": "Always use GS1 UPCs. The cheap ones from eBay can cause major headaches down the line - Ive seen accounts get suspended over it. For Brand Registry, yes you need a trademark, but you can apply for one yourself through USPTO for about $250-350. Takes 8-12 months typically. You CAN sell while waiti...", "datePublished": "2025-12-27T22:43:04.70736+00:00", "author": { "@type": "Person", "name": "PrivateLabelSara", "url": "https://sidehustlr.ai/u/PrivateLabelSara" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 7 } ] }, { "@type": "Comment", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21#comment-2080bc60-374e-4ca1-812d-69759047e863", "text": "Adding to what Sara said - once you have your trademark application filed (not approved, just filed), you can actually apply for Brand Registry under the IP Accelerator program. Its faster but costs more since you use an Amazon-approved law firm. Worth it if you want to move quickly.", "datePublished": "2025-12-28T22:43:04.70736+00:00", "author": { "@type": "Person", "name": "FBAMarcus", "url": "https://sidehustlr.ai/u/FBAMarcus" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 5 } ] }, { "@type": "Comment", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21#comment-b69e0ed7-fcce-44bf-88e0-374399fd5916", "text": "Where do I apply for a UPC code?", "datePublished": "2026-01-10T15:57:24.594398+00:00", "author": { "@type": "Person", "name": "Anonymous Hustler" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 0 } ] }, { "@type": "Comment", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21#comment-8573c7a3-5e8d-4ac9-840f-d8b2f5991fb8", "text": "Where do I apply for a code?", "datePublished": "2026-01-10T15:58:18.320535+00:00", "author": { "@type": "Person", "name": "Anonymous Hustler" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 0 } ] }, { "@type": "Comment", "@id": "https://sidehustlr.ai/forum/amazon-fba/upc-codes-and-brand-registry-confused-bd95cf21#comment-94bb5abe-d835-427b-b36b-c602d4483002", "text": "USPTO", "datePublished": "2026-01-10T16:03:49.151149+00:00", "author": { "@type": "Person", "name": "Anonymous Hustler" }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "https://schema.org/LikeAction", "userInteractionCount": 0 } ] } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sidehustlr.ai/" }, { "@type": "ListItem", "position": 2, "name": "Hustle Hubs", "item": "https://sidehustlr.ai/hustle-hubs" }, { "@type": "ListItem", "position": 3, "name": "Amazon FBA Community", "item": "https://sidehustlr.ai/hub/amazon-fba" }, { "@type": "ListItem", "position": 4, "name": "UPC codes and brand registry - confused!" } ] } ] --- [$ Earn as a mentor](/become-a-mentor)[How it works](/how-it-works) [![SideHustlr - Earn more. 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I've heard horror stories about people getting suspended. 5 replies 7 ## Replies (5) PR PrivateLabelSara · 8 months ago Always use GS1 UPCs. The cheap ones from eBay can cause major headaches down the line - Ive seen accounts get suspended over it. For Brand Registry, yes you need a trademark, but you can apply for one yourself through USPTO for about $250-350. Takes 8-12 months typically. You CAN sell while waiting, just use a GTIN exemption if needed. 7 U Anonymous Hustler · 8 months ago Replying to @PrivateLabelSara Where do I apply for a code? 0 U Anonymous Hustler · 8 months ago Replying to @Anonymous Hustler USPTO 0 FB FBAMarcus · 8 months ago Adding to what Sara said - once you have your trademark application filed (not approved, just filed), you can actually apply for Brand Registry under the IP Accelerator program. Its faster but costs more since you use an Amazon-approved law firm. Worth it if you want to move quickly. 5 U Anonymous Hustler · 8 months ago Where do I apply for a UPC code? 0 Login to join the discussion Login to Reply [![SideHustlr - Earn more. 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