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# The Title Formula That Tripled My Click-Through Rate

![JewelryJen](https://api.dicebear.com/7.x/avataaars/svg?seed=JewelryJen) 

JewelryJen 

8 months ago

After testing dozens of variations, this format works best for me: Primary Keyword Secondary Keyword - Benefit Style Gift Occasion. Example: Personalized Name Necklace Gold - Dainty Minimalist Birthday Gift. Front-load the important stuff! 

2 replies 56

## Replies (2)

![TheMakerMike](https://api.dicebear.com/7.x/avataaars/svg?seed=TheMakerMike) 

TheMakerMike · 8 months ago 

This formula is gold! I would add: include the occasion in your title when applicable. Birthday Gift, Anniversary Gift, Christmas Gift - these get searched heavily during holidays. Easy way to get seasonal traffic. 

16

![PrintablesPaul](https://api.dicebear.com/7.x/avataaars/svg?seed=PrintablesPaul) 

PrintablesPaul · 8 months ago 

Tested this exact format and can confirm it works. Also do not forget about the power of personalized in your titles - it is one of the most searched terms on Etsy. If you can personalize, mention it upfront! 

13

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