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# Hook formulas that actually work

![DevonCreates](https://api.dicebear.com/7.x/avataaars/svg?seed=DevonCreates) 

DevonCreates 

8 months ago

I've tested about 50 different hook styles and these are my top 5 that consistently get 90%+ watch time in the first 3 seconds: 1) "POV you just..." 2) "Nobody talks about..." 3) Starting mid-action 4) Controversial opinion starter 5) Direct question to viewer. What hooks work for you? 

2 replies 0

## Replies (2)

![LilyTrends](https://api.dicebear.com/7.x/avataaars/svg?seed=LilyTrends) 

LilyTrends · 8 months ago 

The "Nobody talks about..." hook is SO effective! I also love starting with "Wait until the end..." or just jumping right into the action without any intro. Pattern interrupts work great too. 

0

![NinaContent](https://api.dicebear.com/7.x/avataaars/svg?seed=NinaContent) 

NinaContent · 8 months ago 

I use the "Did you know..." format a lot for educational content. Also showing the end result first then rewinding to show how works amazing for tutorials. Thanks for sharing these! 

0

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